# Marketing Lesson Plan: Types and Functions of Distribution
**Grade:** Senior Secondary 2
**Subject:** Marketing
**Duration:** 1 Hour
**Topic:** Types and Functions of Distribution
## Lesson Objectives:
1. Understand the various types of distribution channels.
2. Identify the key functions of distribution in marketing.
3. Explain the importance of selecting appropriate distribution channels.
## Materials Needed:
- Whiteboard and markers
- Projector and screen
- PowerPoint presentation
- Handouts with key notes
- Case study material (example of a real company)
- Access to the internet or library (for research part)
## Lesson Outline:
### Introduction (10 minutes)
1. **Greeting and Attendance** (2 minutes)
2. **Hook:** Show a short video clip about how Amazon's distribution system works. (3 minutes)
3. **Objective Presentation:** Outline the objectives of the lesson and what students should expect to learn. (2 minutes)
4. **Warm-Up Activity:** Quick group discussion on how goods they recently purchased probably got to the store. (3 minutes)
### Direct Instruction (20 minutes)
1. **Types of Distribution Channels:**
- Direct Channel: Producer to Consumer
- Indirect Channel: Producer to Retailer to Consumer, Producer to Wholesaler to Retailer to Consumer, etc.
- Multi-Channel Distribution: Using multiple channels to reach consumer (omnichannel strategy)
Use slides to illustrate each type and show real-world examples. (10 minutes)
2. **Functions of Distribution:**
- Physical Distribution: Transportation, warehousing, inventory management
- Facilitation Functions: Financing, risk-taking
- Transactional Functions: Buying, selling, negotiation
Provide examples and illustrations on slides. (10 minutes)
### Guided Practice (15 minutes)
1. **Case Study Analysis:**
- Hand out a case study of a company (e.g., Coca-Cola).
- In groups, students read the case and identify the types of distribution channels used and the key functions of distribution the company employs.
- Groups will present their findings to the class.
### Independent Practice (10 minutes)
1. **Worksheet Activity:**
- Hand out a worksheet with scenarios where students need to choose the most effective distribution channel and justify their choice.
- Students work individually on this.
### Conclusion (5 minutes)
1. **Q&A Session:** Open the floor for any questions the students might have.
2. **Summary:** Recap the main points discussed in the lesson (types and functions of distribution channels).
3. **Homework Assignment:**
- Research a local business and write a one-page report on the types of distribution channels they use and the functions each channel performs.
### Assessment:
- Participation in group discussions and case study analysis.
- Completion and accuracy of the worksheet activity.
- Homework assignment on local business distribution channels.
## Reflective Activity:
Ask students to write down one thing they found interesting about distribution channels and one question they still have, to be discussed in the next class.
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### Teacher's Notes:
- Be sure to differentiate the instruction if needed by providing additional support for students who may struggle and extending activities for those who excel.
- Ensure that each student has equal opportunity to participate in group discussions and guided practice activities.
- Monitor time closely to ensure each segment of the lesson plan is adequately covered.
This lesson aims to provide a comprehensive understanding of distribution types and their functions in marketing, equipping students with foundational knowledge that they can build upon in future lessons.